You maybe thinking that your chances to make money online is OVER? or it may be for people making tons of profit by selling hot products on the internet.
Well, just in that case I can tell you that there is another way to find your market and product which could transform your financial future forever.You just need to apply the right marketing strategies to be successful. This article will help you to create good marketing strategies and there by to create the effective marketing plan.
It is not some hot trend that will sustain for a brief period or it is not an area that you have to study for years before you can begin to reap the rewards.There are many marketing ideas available but we will here focus on Niches. To succeed in marketing online/e-marketing niche markets are the best ones.
The principles are based on sound business concepts that have been taught and proven for years by some of the most successful marketers in the world.
What I'm referring to is Niche Marketing. The success factor for many of the marketing experts lies in Niche Marketing.
What is a niche market anyway?
You can loosely define a niche market as composed of individuals and businesses that have similar interests and needs.
A better way to think about this is to imagine you are fishing.
Niche Marketing would be like you fishing in a small pond packed with really hungry fish and you have the bait they like the most.
The opposite is mass marketing which would be like fishing in a large pond with a ton of fish spread throughout the pond that are overfed and thus have their choice of meals.
Why Should You Consider Niche Marketing?
In short, you should consider Niche Marketing unless you are a large corporation with deep pockets. Most large corporations ignore the niche markets because they are not trying to make an extra $1,000 to $15,000 per month like many small business owners and entrepreneurs. Instead, they are looking to make extra millions per month.
This is great news for us because we don't have to compete with the advertising budgets of these large corporations.
It is also pretty easy to find potential customers in niche markets. I will go into more detail about this in another part of the course but simply put, People that have the same passion usually read the same things and hangout at the same places.
Just in case you were wondering, here are some examples of Niche Markets - some larger than others:
Winter Camping Enthusiasts
Motor Coach Owners
Carpet Cleaner Business Owners
Ferret Owners
Pyrographers - That's Wood Burning
Cocker Spaniel Owners
Scrap bookers - Much larger Niche than it used to be.
Strategy Marketing
Before we go any further, here are the 4 most important things you need to know before deciding which "niche market" to exploit first:
1. Is the market easily defined and reachable?
Where do they hangout?
What publications do they read?
Do they have clubs or events bringing them together?
Are they looking for information online?
2. Is the market small enough that there are not many competitors but
large enough to allow you to make a profit?
You want a small pond but it must have enough "fish" to make it worth your efforts. We will show
you in Part 3 how to find out if the "fish" are biting.
3. Will the market actually have and spend money?
Do they actually buy stuff? A good sign is if there are sites selling products for the market. In part 4,
we will show you the most profitable products to sell to your niche market - and it ain't physical products! But, if physical products are being sold, this is a good sign and these businesses are potential joint venture partners.
4. Does the group have ridiculous amount of passion for the hobby or topic!
Do they eat and sleep the hobby?
You are looking for prospects that are so passionate that they must have all the information related to their subject.
A great example....GOLFERS! We have to have the newest equipment, gadget and every golf magazine just in case there is that one hot tip that can change our game and allow us to actually beat our golfing partner next time out.
The Secrets to FINDING Profitable Niche Markets
Now, we need to find the niche markets that meet our criteria.
In this part of the "Think Niche and Grow Rich" blog, I am going to show you how to
uncover Killer Niche Ideas with tons of customers hungry for information and products to buy...and you don't even have to have any ideas at all!
Here is the summary of some of the offline methods
Step 1: Visit Your Local Bookstore or Library
Step 2: Write down topics you see with "How-to" books like the "For Dummies" and "Idiot's Guide" series
Step 3: Look for Perennial Bestsellers (Books that are bestsellers year after year) like job hunting books, sales letter books, business plan books. Write down possible niche markets for these. For example, maybe you could create a Business Plan Book for Restauranteurs or Accountants.
Step 4: Spend some time at the magazine rack looking for hobby-related magazines.
Remember, you are looking for niche markets that:
1.) are easily reached (if they have a magazine, you can probably reach them!)
2.) are not so large that they are crowded with competitors (simply targeting golfers would put you in competition with some very deep pockets)
3.) spend money (you can scan the ads in the magazines and find out price points of merchandise to help you gauge if they spend money or not) and
4.) are passionate about their hobby or topic. This is almost a given if someone actually created a magazine on the hobby or topic.
Here are a few niche markets I've found by browsing the magazine rack:
Antique Boat Owners
Weekend Cricket Players
Scrabble Fanatics
But you do want an easier way...Right?
Basically, the foundation for what we are looking for is a market that is trying to solve a problem and a market that is trying to buy a product or service.
Why try to build demand for a market when the easier way is to find a market ready to buy and get in front of it?
The following manual procedure will also allow you to uncover these types of niche markets.
Let's get started...
Step 1: Go to the Overture Suggestion Tool using the following link:
http://inventory.overture.com/d/searchinventory/suggestion/
Step 2: Type in the following word: tutorial Copy and paste the results into an excel spreadsheet
Step 3: Type in the word: guide Copy and paste the results into an excel spreadsheet
Step 4: Type in the phrase: how to Copy and paste the results into an excel spreadsheet
Each search delivers a massive amount of results showing you exactly what people are trying to find "tutorials" on, "guides" to, or "how to" do something.
...Take a Breather ...
Examine the lists looking for topics that potential products could be developed around such as:
a "bartender guide"
a product on "how to plan a vacation"
a "photoshop or flash tutorial"
You will surely see many many more as you review the list. Delete the phrases that don't make sense and save the list for Part 3 of this mini-course where we will evaluate the online profitability of the ideas.
Let's take it a step further.
Here are a few other words and phrases to try out:
buy
purchase
These two words help you to find out what people are actually looking to purchase!
learn
training
want
need
step by step
How about these:
problem
solution
People are actually telling you what their problems are or what they need a solution for! How much easier can it get?
I actually have a list of hundreds of very general words like these (and add more weekly) that I use when I'm looking for ideas. If you spend a little time, you can generate your list easier than you may think.
Well, just in that case I can tell you that there is another way to find your market and product which could transform your financial future forever.You just need to apply the right marketing strategies to be successful. This article will help you to create good marketing strategies and there by to create the effective marketing plan.
It is not some hot trend that will sustain for a brief period or it is not an area that you have to study for years before you can begin to reap the rewards.There are many marketing ideas available but we will here focus on Niches. To succeed in marketing online/e-marketing niche markets are the best ones.
The principles are based on sound business concepts that have been taught and proven for years by some of the most successful marketers in the world.
What I'm referring to is Niche Marketing. The success factor for many of the marketing experts lies in Niche Marketing.
What is a niche market anyway?
You can loosely define a niche market as composed of individuals and businesses that have similar interests and needs.
A better way to think about this is to imagine you are fishing.
Niche Marketing would be like you fishing in a small pond packed with really hungry fish and you have the bait they like the most.
The opposite is mass marketing which would be like fishing in a large pond with a ton of fish spread throughout the pond that are overfed and thus have their choice of meals.
Why Should You Consider Niche Marketing?
In short, you should consider Niche Marketing unless you are a large corporation with deep pockets. Most large corporations ignore the niche markets because they are not trying to make an extra $1,000 to $15,000 per month like many small business owners and entrepreneurs. Instead, they are looking to make extra millions per month.
This is great news for us because we don't have to compete with the advertising budgets of these large corporations.
It is also pretty easy to find potential customers in niche markets. I will go into more detail about this in another part of the course but simply put, People that have the same passion usually read the same things and hangout at the same places.
Just in case you were wondering, here are some examples of Niche Markets - some larger than others:
Winter Camping Enthusiasts
Motor Coach Owners
Carpet Cleaner Business Owners
Ferret Owners
Pyrographers - That's Wood Burning
Cocker Spaniel Owners
Scrap bookers - Much larger Niche than it used to be.
Strategy Marketing
Before we go any further, here are the 4 most important things you need to know before deciding which "niche market" to exploit first:
1. Is the market easily defined and reachable?
Where do they hangout?
What publications do they read?
Do they have clubs or events bringing them together?
Are they looking for information online?
2. Is the market small enough that there are not many competitors but
large enough to allow you to make a profit?
You want a small pond but it must have enough "fish" to make it worth your efforts. We will show
you in Part 3 how to find out if the "fish" are biting.
3. Will the market actually have and spend money?
Do they actually buy stuff? A good sign is if there are sites selling products for the market. In part 4,
we will show you the most profitable products to sell to your niche market - and it ain't physical products! But, if physical products are being sold, this is a good sign and these businesses are potential joint venture partners.
4. Does the group have ridiculous amount of passion for the hobby or topic!
Do they eat and sleep the hobby?
You are looking for prospects that are so passionate that they must have all the information related to their subject.
A great example....GOLFERS! We have to have the newest equipment, gadget and every golf magazine just in case there is that one hot tip that can change our game and allow us to actually beat our golfing partner next time out.
The Secrets to FINDING Profitable Niche Markets
Now, we need to find the niche markets that meet our criteria.
In this part of the "Think Niche and Grow Rich" blog, I am going to show you how to
uncover Killer Niche Ideas with tons of customers hungry for information and products to buy...and you don't even have to have any ideas at all!
Here is the summary of some of the offline methods
Step 1: Visit Your Local Bookstore or Library
Step 2: Write down topics you see with "How-to" books like the "For Dummies" and "Idiot's Guide" series
Step 3: Look for Perennial Bestsellers (Books that are bestsellers year after year) like job hunting books, sales letter books, business plan books. Write down possible niche markets for these. For example, maybe you could create a Business Plan Book for Restauranteurs or Accountants.
Step 4: Spend some time at the magazine rack looking for hobby-related magazines.
Remember, you are looking for niche markets that:
1.) are easily reached (if they have a magazine, you can probably reach them!)
2.) are not so large that they are crowded with competitors (simply targeting golfers would put you in competition with some very deep pockets)
3.) spend money (you can scan the ads in the magazines and find out price points of merchandise to help you gauge if they spend money or not) and
4.) are passionate about their hobby or topic. This is almost a given if someone actually created a magazine on the hobby or topic.
Here are a few niche markets I've found by browsing the magazine rack:
Antique Boat Owners
Weekend Cricket Players
Scrabble Fanatics
But you do want an easier way...Right?
Basically, the foundation for what we are looking for is a market that is trying to solve a problem and a market that is trying to buy a product or service.
Why try to build demand for a market when the easier way is to find a market ready to buy and get in front of it?
The following manual procedure will also allow you to uncover these types of niche markets.
Let's get started...
Step 1: Go to the Overture Suggestion Tool using the following link:
http://inventory.overture.com/d/searchinventory/suggestion/
Step 2: Type in the following word: tutorial Copy and paste the results into an excel spreadsheet
Step 3: Type in the word: guide Copy and paste the results into an excel spreadsheet
Step 4: Type in the phrase: how to Copy and paste the results into an excel spreadsheet
Each search delivers a massive amount of results showing you exactly what people are trying to find "tutorials" on, "guides" to, or "how to" do something.
...Take a Breather ...
Examine the lists looking for topics that potential products could be developed around such as:
a "bartender guide"
a product on "how to plan a vacation"
a "photoshop or flash tutorial"
You will surely see many many more as you review the list. Delete the phrases that don't make sense and save the list for Part 3 of this mini-course where we will evaluate the online profitability of the ideas.
Let's take it a step further.
Here are a few other words and phrases to try out:
buy
purchase
These two words help you to find out what people are actually looking to purchase!
learn
training
want
need
step by step
How about these:
problem
solution
People are actually telling you what their problems are or what they need a solution for! How much easier can it get?
I actually have a list of hundreds of very general words like these (and add more weekly) that I use when I'm looking for ideas. If you spend a little time, you can generate your list easier than you may think.
No comments:
Post a Comment